Businesses should make it simple for customers to find their privacy policies. An easily visible “Privacy Policy” link on a Web site's homepage and on all pages where PII is requested is optimal – one click and you are at the policy. Customers should not have to search a Web site to find out what will happen to their PII.

The “Privacy Policy” at netflix.com is at the bottom of the homepage, where most privacy policies are located. On this Web site, unlike others, it is not competing for space with many other links, making it easier to spot and click on for the busy consumer.¹

The “Privacy Statement” at quixtar.com stands out on the Web site’s homepage – an easy click to information for the busy consumer.

Consumer-friendly policies should be written in language that all consumers can understand. They should also be written clearly and simply, without multiple caveats and seemingly contradictory clauses.

emerchandise.com has a consumer-friendly privacy policy that is easy to locate and to understand.²

Good privacy policies should include contact information so customers know where to call to get questions answered or file a complaint.

shutterfly.com includes contact information in several places in their privacy policy, and gives consumers their phone number, email address and mailing address, making it easy to contact them.³