There’s no doubt that the construction industry is booming. But even in a thriving market, businesses must work to stay ahead of the competition. One way to do this is by employing creative digital marketing angles. Read on for some ideas that may help your business stand out from the pack and attract more customers.
Highlight How You Protect Property Undergoing Renovation
When owners of private residences or commercial property are seeking renovation, you know that they have high standards. That is why they want their property to be improved to meet their standards. That means they put a high value on their property.
You can catch their attention by highlighting how much care you put into protecting property while doing renovation work on it. You are there to do improvements. That means nothing must be damaged in existing structures or features of the property.
Your digital marketing materials and photos must show the surface protection products you use on your construction equipment. For instance, you ensure that existing finished flooring even in their driveway and elsewhere is protected against tire scuffing and residue with CasterSocks, TireSocks, and TrackSocks. Fluid leaks from the underside of lifts and other equipment are caught by DripDiapers.
By showing your high-level care and protection, you will attract and retain the most discerning clients.
Highlight New Sustainable Materials That Can Be Used in Construction
Sustainability is important to many individuals, families, and businesses. It is a consideration in all aspects of life from food choices to the type of transportation used to how buildings are constructed. You can be at the forefront of this trend by using new sustainable materials in construction.
For example, bamboo is an eco-friendly material that can be used for flooring, framing, and other aspects of building construction. It grows quickly and does not require harsh chemicals or pesticides for cultivation.
Hempcrete is another sustainable material that can be used as an alternative to conventional concrete. It is made from the inner woody core of the hemp plant mixed with lime. Hempcrete is said to be more durable and have better-insulating properties than traditional concrete.
Incorporating these sustainable materials into your construction projects and showing these in your digital marketing campaigns will set you apart from other builders who are not using them. It will also show that you are committed to protecting the environment.
Use Technology To Your Advantage
In today’s world, technology is everywhere. And it can be used to your advantage in the digital marketing of your construction business. You can use social media to post photos and videos of your projects. You can also use online advertising to target potential customers in your area.
You can also use technology to make your construction projects more efficient. For instance, you can use drones to get a bird’s eye view of the job site. This will help you identify any potential problems so that they can be fixed before they cause delays or additional costs. It can also help you keep an eye on how workers are adhering to safety standards. In addition, you can use the drone to keep your project site secure.
Do not hesitate to show your use of new technology in your digital marketing campaign. Show videos of your drone in action and explain how it also helps your clients by making the project more efficient, faster, safer, and more secure.
By using technology in your digital marketing and construction projects, you will show that you are a forward-thinking business that is keeping up with the times.
Use Unique Materials in Your Marketing
If you want to stand out, use unique materials in your marketing. Many businesses use common materials such as paper flyers and business cards. But you can get noticed by using uncommon materials such as construction-themed coasters or keychains.
You might also put together a small care package with a few items related to your business, such as a hammer or measuring tape keychain, a notepad, and a pen. Be creative and explore what types of promotional items will grab attention and leave a lasting impression.
Generate User-Generated Content
User-generated content is a powerful digital marketing tool because it’s essentially free advertising. And it’s more credible than traditional advertising because it comes from an unbiased third party.
There are a few ways to generate user-generated content. One is to offer discounts or other incentives for customers who leave reviews on your website or social media pages.
Another is to hold a contest where participants submit photos or videos related to your business. For example, you could ask customers to share before-and-after photos of their renovation project.
User-generated content can help you reach a wider audience and build trust with potential customers.
Build Your Business Creatively
These are just a few creative digital marketing angles that you can use to gain more attention for your construction business. By thinking outside the box, you can set yourself apart from the competition and attract more customers.
By employing these creative digital marketing angles, you can give your construction business a boost and stay ahead of the competition. So get out there and start putting these ideas into action!
