Get the Most Out of Your E-Commerce Platform: Choosing the Right Platform


With the surplus of e-commerce platforms available today, choosing one that’s right for your business can be daunting. However, investing time in understanding the features of each platform is worth it in the long run. You can make an informed decision and set your business up for success.

The e-commerce world is constantly changing, and new platforms are always emerging. So, how can you ensure you use the right platform for your business? Here are some tips:

1. Familiarize yourself with the features of each platform.

Shopify, Magento, and WooCommerce are all popular e-commerce platforms with different features such as payment processing, shipping, and product management. By understanding the capabilities of each platform, you can choose the one that best suits your needs.

For instance, if you’re selling physical goods, you’ll need a platform that offers shipping integration like Shopify. It can also let you customize your store’s design to create a unique look that matches your brand. On the other hand, WooCommerce might be a better choice if you’re selling digital products since it has built-in support for selling downloadable items.

Consequently, Magento is a more robust platform suited for larger businesses. It offers many features, including marketing and product management tools. There are other e-commerce platforms that you can consider, such as BigCommerce and Volusion.

2. Determine which platform is popular among your target audience.

Your target audience plays a significant role in choosing the right e-commerce platform. If most of your customers are using a particular platform, then it also makes sense to use that platform. This way, they’ll be familiar with how your store works, and they’ll be more likely to make a purchase.

For example, if you’re targeting US-based customers, then Shopify would be a good choice since it’s one of the most popular e-commerce platforms in the US. On the other hand, if you’re targeting customers in Europe, then Magento might be a better option since it’s more prevalent in that region.

You should also consider the products you plan to sell on your platform. Suppose you want to sell quilting products like strip cutter dies and rotary cutters. In that case, you might want to use a platform like Etsy since it’s popular among quilting enthusiasts. But if you want to cater to a larger audience, then Shopify would be a better option.

3. Consider your budget and the fees associated with each platform.

Investing in an e-commerce platform is a big decision, and it’s essential to consider your budget before making a decision. Each platform has its own pricing model; some platforms charge transaction fees while others charge monthly or annual fees. They also vary in terms of scalability, ease of use, and features.

Shopify, for instance, starts at $49 per month and offers a wide range of features. It’s also easy to use and scalable, making it a good choice for businesses of all sizes. Magento, on the other hand, is a more complex platform that’s better suited for larger firms. It has a free community edition, but the enterprise edition starts at $22,000 annually.

Ultimately, your chosen platform should be based on your specific needs and budget. There’s no one-size-fits-all solution, so it’s essential to evaluate your options carefully before making a decision.

4. Choose a platform that offers customer support.

When running an e-commerce business, it’s crucial to have a platform that offers customer support. You can get help from the platform’s team if you encounter any problems. Shopify and Magento offer 24/7 customer support, so you can always get help when needed.

a female professional wearing a headset and working on her computer

It’s also worth considering the size of the platform’s community. This can be a valuable resource for finding answers to your questions and getting tips from other users. Shopify has a large and active community, while Magento’s community is smaller but very helpful. WooCommerce also has a vibrant community, although it’s not as large as Shopify’s.

5. Test out the platform before committing.

Once you’ve narrowed down your options, testing out the platform before committing is essential. This way, you can get a feel for how it works and see if it’s a good fit for your business. Most platforms offer free trials, so you can test them without paying anything.

Shopify, for example, offers a 14-day free trial, while WooCommerce offers a 30-day free trial. Since Magento is a more complex platform, it doesn’t offer a free trial. However, you can set up a demo store to get an idea of how it works and see if it’s right for you.

By following these tips, you can be sure that you’re using the best e-commerce platform for your business and increase your chances of success. Of course, there’s no guarantee that you’ll be successful, but having the proper foundation is essential. These tips will help you get started on the right foot!

About the author

Kody Hudson

Meet Kody Hudson, an experienced tech writer and entrepreneur. Kody has worked in the tech industry for over a decade and is passionate about helping small businesses succeed with modern solutions. With his vast knowledge of digital marketing and business strategies, he can provide expert advice on maximizing success with tech solutions. Aside from tech, Kody loves outdoor activities, collecting vinyl records, and cooking. Join Kody on his journey to help businesses grow smarter and stronger with the latest technology.