Business Growth
One of the most popular activities that people do nowadays is to shop online. Long lines at the department stores and boutiques are now being replaced by online shopping carts and packages in the mail. More people prefer digital shops over physical stores, and the trend…
Business Growth
As more and more businesses transition online, the loss of humanizing these businesses is not, well, lost on us. While technology changed our lives and the world dramatically, it is not without its challenges. In particular, online businesses have to make an extra effort to humanize…
Business Growth
During the first few months of the pandemic, more than 3.2 million Americans filed for unemployment. Due to stay-at-home orders, many businesses had to move online. Several businesses that couldn’t adapt or shift to an online setup closed down, resulting in millions of Americans becoming unemployed….
Business Growth
The COVID-19 pandemic has taken a massive socio-economic toll all over the world. Millions of jobs were lost and those who still have theirs are still at risk. Still, there are options on how to safeguard livelihoods despite the pandemic. One option is to create a passive income….
Multi-channel marketing is a conventional way for brands to reach their audience through multiple simultaneous modes of messaging. In the past, it was often referred to as running marketing campaigns over the radio, television, and other outdoor platforms. It also refers to online marketing…
Business Growth
The secret to business success is understanding that you don’t know everything. There will always be something that you don’t know. To overcome this, you will either need to hire more people who have the necessary skills or develop your current employees. Adding training to…
Effective Tech Solutions
There are so many factors that affect the success of a product. One of the most important, yet easily overlooked, is its packaging. In fact, according to Medium, 72 percent of Americans say product packaging influences their purchasing decisions, even if they don’t have any…
Reaching Customers
There are two major schools of thought on customers. On the one hand, there is customer retention, those who believe that it is more important to keep your existing customers than to find new ones. The second is customer acquisition. For the proponents of the…
Business Growth
The lockdowns happening all over the world forced big companies to scale down their operations to meet the lower demand for their products. Even with their reduced capacity, these companies still experienced lower revenues. In comparison, small retailers were more affected by the situation. Many…
Business Growth
Owning a startup is tough, but maintaining its reputation and expanding your reach is even more challenging — standing out from the fierce competition, adapting to a volatile economy, and keeping up with the marketplace’s demands. That’s why most startups don’t survive long, with over…