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You have exactly eight seconds to catch the attention of your audience. How do you do it? This question is based on a statistic released by Microsoft – that the average human attention span has dropped from 12 seconds in the year 2000 to just…
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Some brands have better products or a defined message, but they do not reach their potential because of a poor communications strategy. Others succeed because they are better at conveying their value proposition to their intended audience. You want to be the best you can…
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Local SEO has gained a lot of ground in recent years. As such, many companies have started to optimize their websites for local searches. They hire local SEO services for this purpose. That said, here are the benefits of working with a local SEO consultant in…
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In an era where websites rule the internet, it takes more than just an occasional update on yours to attract much traffic. You want to keep your visitors coming back for more. You want to rank highly on search engines. So how do you achieve…
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In recent years, marketers and other industry experts argued that search engine optimisation has died. Contrary to what you heard, however, a recent study by SEO experts has discovered that SEO continues to be a critical and foundational element of digital marketing. After reading this,…
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Even if you are a small business, you are still a business, and you need a good public relations strategy. A good PR strategy not only helps your company send the word out about your products and services, but it also helps you sustain the…
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If you’re quite new to the business scene, chances are, you’ve probably heard about market research and how much it can benefit your company. However, many newly minted entrepreneurs think market research is a waste of precious resources. After all, you already have a product…
Today, you can no longer separate search engine optimization (SEO) with social media marketing (SMM) since they are interrelated. So much so, you can use SEO to boost SMM and vice versa. In fact, some companies are even offering social SEO, bundling SEO, and SMM…
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Media buying plays a major role in marketing. It involves the act of negotiating for a share of the most advantageous placements and time slots of media for the best rate where advertisers can enjoy higher reach and better return on investments. Examples of purchasable…
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Implementing a successful online marketing strategy for a hotel is not as easy as it may sound. Many approaches could be used, including SEO, PPC, web design and link building. What you must know is that some basic concepts must be considered for any marketing…