Social media

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Social Media Marketing Mistakes to Avoid

A big hurdle businesses face is getting their products or services out for the world to see. An obvious and practical route everyone takes is advertising. Those who’ve got big bucks to burn regularly put their products on the airwaves, the small screens, and newspapers….

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New Ways to Increase Engagement on Social Media

If you’re running a small business, chances are you’ve considered starting a social media marketing campaign. This is almost a necessity at this point. According to Forbes, almost half of all businesses in the country use social media to get eyes on their business. It…

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The Different Types of Social Proof that Affect Conversion

People are social beings; they’ll want others to include them in their communities, listen to their recommendations and get their support. This concept applies to businesses and marketing as well but comes in different forms. In today’s online advertising climate, you’ll need more than ‘praising…