When it comes to public relations, a lot of startups and small companies experience a difficult time getting their messages across because they don’t have the connections or the people to generate good press. But the thing is, they need the right PR to build their customer base and even attract people wanting to pour money into a promising enterprise.
Fortunately, there are a lot of experts in this field around the world. If you need innovative and powerful marketing services, you can contact a PR company in Melbourne to help you stir up good press.
Unlike social media marketing where you post content on your accounts, be it Facebook, Twitter, or Instagram just to name a few, doing PR work means pitching stories to media outlets and the journalists that write for them. What makes having your story published in the press very important to your brand is that it gives credibility to your message, and it can even be picked up by other news sites, as well as blogs, TV, and the traditional press, thereby gaining more media mileage and reach more people.
The backbone of a successful media campaign lies ina great PR strategy. But to create one, you would need to have the answers toa few important questions that will become your guide as you build up your plan. The goal is to have a clear understanding of what is it you want to achieve with your PR efforts.
Once you have the blueprint in place, you can then move on to your main objective of generating press for your brand. To do this, you need to follow certain steps that will keep you on the right path:
1. Make your pitch to a select group of media outlets and journalists
As many as you can just don’t cut it here. Focus on just a few to a dozen media outlets and the journalists who write for them so you will know what stories get published and those that go straight to the trash bin. Make sure you follow them on social media.
2. Make your content worthy to be published
Don’t send half-cooked articles because these will never see the light of day in the media. Instead, look for unique angles that will make your story stand out. Maybe your brand has a unique history? That’s one angle that will pique the interest of both journalists and readers.
3. Make your content conform to your target media outlet
Let’s say your company develops mobile apps, and your target media outlet is more focused on sports news, you could start off by mentioning how certain star athletes have their respective favourite apps on their smartphones or how sports teams today use apps to record and monitor the statistics of their players.
4. Include numbers
By citing statistics and hard data in your story, it becomes much more credible and interesting. Don’t make assertions in your message if you can’t back them up with numbers.
5. Get straight to the point
Don’t let your pitch look like an obvious press release, replete with all the superlatives you can think of. Just state how your brand can solve the problem of your target audience and then support it with details. That always does the trick.
At this stage in your business’ life when it needs all the good press it can get to take off, these steps should prove to be a tremendous help.
