Effective Tech Solutions
There are so many factors that affect the success of a product. One of the most important, yet easily overlooked, is its packaging. In fact, according to Medium, 72 percent of Americans say product packaging influences their purchasing decisions, even if they don’t have any…
Reaching Customers
There are two major schools of thought on customers. On the one hand, there is customer retention, those who believe that it is more important to keep your existing customers than to find new ones. The second is customer acquisition. For the proponents of the…
Business Operations
The lockdowns happening all over the world forced big companies to scale down their operations to meet the lower demand for their products. Even with their reduced capacity, these companies still experienced lower revenues. In comparison, small retailers were more affected by the situation. Many…
Business Operations
Owning a startup is tough, but maintaining its reputation and expanding your reach is even more challenging — standing out from the fierce competition, adapting to a volatile economy, and keeping up with the marketplace’s demands. That’s why most startups don’t survive long, with over…
Business Operations
Businesses go to great lengths to win customers and earn a bigger share of the market compared to their competitors. Even the slightest edge can translate to a significant increase in leads and conversions. But entrepreneurs know that the lifetime value of a consumer is…
Effective Tech Solutions
The digital age forces businesses to make a lot of adjustments to continue surviving. Failure to do so will result in getting left behind by rivals who remain innovative, which is why all companies need to follow trends. However, the technological overhaul can prove costly…
Effective Tech Solutions
Clients aren’t just the lifeblood of different companies worldwide, but they’re also an integral part of almost any sole contractor and freelancer. They may be business consultants who want to help companies, wedding photographers that want to capture that precious moment on camera, or even…
Business Operations
Over the past few years, starting an online business has become more and more complicated. You have to factor in the site’s position on search engine results page. Then, you have to establish a strong presence in social media. It’s become the norm to hire…
Latest Strategies
It is relatively easy to understand why big companies bother creating buyer personas. But if you are a solo entrepreneur or a small business, you might be on the fence about what’s in it for you. You already know who your customers are, after all….
Business Operations
Digital marketing comes in different forms, with the most popular ones being search engine optimization, pay-per-click advertising, and social media marketing. And it makes sense, as the platforms they target have a large, international audience. If you already have them set up and you want…