Business Operations
Singapore is one of the biggest regional and global e-commerce hubs in Southeast Asia, which is unsurprising considering that more consumers are turning to online platforms as their preferred mode of shopping. This is because aside from the accessibility and convenience that e-commerce offers, it…
Effective Tech Solutions
Way before computers, life seems simple. You get to a store to buy what you need. Well, that’s assuming your neighborhood contains just about everything you desire (which is wishful thinking even in those days). But life is never simple, especially true in the time…
Business Operations
When the pandemic was at its height, a lot of companies shifted to eCommerce. It allowed them to stay competitive, despite the restrictions that the pandemic put on them. The results were awe-inspiring, as seen in the eCommerce report from the US Census. In the…
Latest Strategies
On August 6, 1991, while working at the CERN lab in Geneva, Switzerland, British computer scientist Tim Berners-Lee published the first website. One wonders whether at the time he could have imagined the tech-marketing explosion this would lead to. With that in mind, let us explore five…
Effective Tech Solutions
In the past, small businesses relied mainly on traditional marketing methods, such as coupons and print ads. While these businesses can reach their target market, it’s only limited to people who physically receive or see the marketing materials. With the pandemic, traditional marketing is not…
Business Operations
One of the most popular activities that people do nowadays is to shop online. Long lines at the department stores and boutiques are now being replaced by online shopping carts and packages in the mail. More people prefer digital shops over physical stores, and the trend…
Business Operations
As more and more businesses transition online, the loss of humanizing these businesses is not, well, lost on us. While technology changed our lives and the world dramatically, it is not without its challenges. In particular, online businesses have to make an extra effort to humanize…
Business Operations
During the first few months of the pandemic, more than 3.2 million Americans filed for unemployment. Due to stay-at-home orders, many businesses had to move online. Several businesses that couldn’t adapt or shift to an online setup closed down, resulting in millions of Americans becoming unemployed….
Business Operations
The COVID-19 pandemic has taken a massive socio-economic toll all over the world. Millions of jobs were lost and those who still have theirs are still at risk. Still, there are options on how to safeguard livelihoods despite the pandemic. One option is to create a passive income….
Multi-channel marketing is a conventional way for brands to reach their audience through multiple simultaneous modes of messaging. In the past, it was often referred to as running marketing campaigns over the radio, television, and other outdoor platforms. It also refers to online marketing…