Effective Tech Solutions

Top Techniques to Boost Your Marketing Communications

Some brands have better products or a defined message, but they do not reach their potential because of a poor communications strategy. Others succeed because they are better at conveying their value proposition to their intended audience. You want to be the best you can…

Effective Tech Solutions

Here Are 5 Things Your Website Needs

In an era where websites rule the internet, it takes more than just an occasional update on yours to attract much traffic. You want to keep your visitors coming back for more. You want to rank highly on search engines. So how do you achieve…

Effective Tech Solutions

Reports of SEO’s Death Have Been Greatly Exaggerated

In recent years, marketers and other industry experts argued that search engine optimisation has died. Contrary to what you heard, however, a recent study by SEO experts has discovered that SEO continues to be a critical and foundational element of digital marketing. After reading this,…

Business Growth

Singapore Holds Record For Fastest Internet Worldwide

Singapore’s fixed and mobile broadband speeds emerged on different rankings worldwide, according to Ookla’s Net Index and British telecommunication firm Cable.co.uk. The small yet modern country’s average surfing speed for fixed broadband reached 154.38Mbps in July 2017, the highest on the Ookla index. Its average download…

Effective Tech Solutions

Ways to Know if It’s Time to Hire a PR Firm

Even if you are a small business, you are still a business, and you need a good public relations strategy. A good PR strategy not only helps your company send the word out about your products and services, but it also helps you sustain the…

Business Growth

Top Digital Marketing Trends to Transform Businesses

In today’s digital world, there are several media available for advertising. One of the most important is digital marketing, which has taken the marketing scene by storm. It is safe to say that it is one of the most indispensable tools today. Business owners can successfully…

Effective Tech Solutions

How Important Is Media Buying?

Media buying plays a major role in marketing. It involves the act of negotiating for a share of the most advantageous placements and time slots of media for the best rate where advertisers can enjoy higher reach and better return on investments. Examples of purchasable…