Business Operations
When the pandemic was at its height, a lot of companies shifted to eCommerce. It allowed them to stay competitive, despite the restrictions that the pandemic put on them. The results were awe-inspiring, as seen in the eCommerce report from the US Census. In the…
Latest Strategies
On August 6, 1991, while working at the CERN lab in Geneva, Switzerland, British computer scientist Tim Berners-Lee published the first website. One wonders whether at the time he could have imagined the tech-marketing explosion this would lead to. With that in mind, let us explore five…
Effective Tech Solutions
In the past, small businesses relied mainly on traditional marketing methods, such as coupons and print ads. While these businesses can reach their target market, it’s only limited to people who physically receive or see the marketing materials. With the pandemic, traditional marketing is not…
Business Operations
One of the most popular activities that people do nowadays is to shop online. Long lines at the department stores and boutiques are now being replaced by online shopping carts and packages in the mail. More people prefer digital shops over physical stores, and the trend…
Business Operations
As more and more businesses transition online, the loss of humanizing these businesses is not, well, lost on us. While technology changed our lives and the world dramatically, it is not without its challenges. In particular, online businesses have to make an extra effort to humanize…
Business Operations
During the first few months of the pandemic, more than 3.2 million Americans filed for unemployment. Due to stay-at-home orders, many businesses had to move online. Several businesses that couldn’t adapt or shift to an online setup closed down, resulting in millions of Americans becoming unemployed….
Business Operations
The COVID-19 pandemic has taken a massive socio-economic toll all over the world. Millions of jobs were lost and those who still have theirs are still at risk. Still, there are options on how to safeguard livelihoods despite the pandemic. One option is to create a passive income….
Multi-channel marketing is a conventional way for brands to reach their audience through multiple simultaneous modes of messaging. In the past, it was often referred to as running marketing campaigns over the radio, television, and other outdoor platforms. It also refers to online marketing…
Business Operations
The secret to business success is understanding that you don’t know everything. There will always be something that you don’t know. To overcome this, you will either need to hire more people who have the necessary skills or develop your current employees. Adding training to…
Effective Tech Solutions
There are so many factors that affect the success of a product. One of the most important, yet easily overlooked, is its packaging. In fact, according to Medium, 72 percent of Americans say product packaging influences their purchasing decisions, even if they don’t have any…